Customer Engagement

A Unified ECommerce Platform

Customers continue to crave the unique and tactile shopping experience delivered by the store. Yet more and more they demand the smart and knowledgeable experiences offered by the mobile world. The challenge for retailers is to deliver these competing experiences, and thereby to capture and retain customer attention and loyalty.

The Arena Customer Engagement module provides: - 

  • Comprehensive tiered loyalty and points management
  • Gift voucher and promotional coupons redeemable at POS or on line
  • Centralized pricing engine supporting complex pricing rules - mix and match, multi-buy, tiered discounts and more.
  • Integrated 'endless aisle' order fulfillment. Buy anywhere, any time - in store or on line; with seamless product sourcing and fulfillment from any store or warehouse.
  • Integrated loyalty portal for customer self service on iOS, Android and Windows Mobile platforms providing:-
    • Points and tier status
    • Shopping history
    • Shopping lists and item search
    • Discount coupons and QR codes, scanable at point of sale
    • Custom notifications of discount and points offers, new store openings and more
    • Store lists and location maps
  • Comprehensive self-service customer analytics: -
    • By category, store and product down to colour and size.
    • Across multiple measures including recency, frequency and monetary; units, sales and margin
    • Lost customer analysis
    • Generate custom lists for marketing communications
  • Integrated Facebook marketing posts
  • Customer accounts management, integrated to Point of Sale and Financial Management

Talk to us and discover how Arena's Customer Engagement module can help you to provided a seamless and compelling customer experience across stores and on-line, to create customers for life.